In early 2017 I was put in charge of conceptualizing a Summer clothing line for 224 Apparel. I took point on moodboarding the style of what the line would be, sourcing and purchasing the garments, and designing the embellishments for them. It was a very hands on project - from creating and choosing the designs and garments themselves, to picking out and trying new embellishment techniques from our printing vendors. I also coordinated this shoot to showcase the collection as a whole, styled the outfits, coordinated overall art direction and prop styling, and edited the photographs. A very full and fulfilling project from start to finish!
Photography by Daniel Mattei